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Social Media Marketing

The 4 Most Effective Types of Content to Share on Social Media [Infographic]

Some pointers to help you create more engaging, effective content. 

Elon Musk Says That New, Lower Priced Tiers for X Premium Are Coming to Boost Take-Up

Elon could also be considering paywalling the entire app.

3 Steps to Turn a Reel into an Ad [Infographic]

Some handy pointers on how to use Reels as a promotional option. 

3 Important Social Media Trends of Note for 2023

Based on recent polls among SMT's audience, here are some of the key trends of note in 2023.

X Rolls Out ID Verification for X Premium Users

ID verification could have a big impact in battling bots in the app.

Instagram Expands Reels Gifts to Creators in More Regions

In-stream gifting provides another way for creators to make money from their Reels clips.

LinkedIn Gains MRC Accreditation on Several Key Ad Metrics

The accreditation will provide additional assurance on LinkedIn's data insights.

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