The option looks set to become another creator monetization pathway.

Brands that become content producers have more flexibility, including how they negotiate relationships with influencers.

Eight in 10 people surveyed by Gartner want to see brands take an action, but typical moves like making a statement or pausing marketing activity ranked low.

In a recent blog post, Meta shares how three beauty and lifestyle content creators are using live streaming on Facebook and Instagram to drive more engagement.

As marketers explore how the metaverse fits into their strategy, brand safety should be top of mind.

Pinterest has released a new update, now giving users the option to download and share their Idea Pins on other social media platforms.

Instagram is officially banned in Russia, following orders of the Russian government.