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Social Media Marketing

Reports Show Brands Are Seeing Less Engagement on TikTok Over Time

Three benchmark reports all show a significant decline in TikTok engagement for brands.

TikTok Launches Data Portability API To Meet New EU Requirements

TikTok's working to ensure compliance with new EU rules.

X’s New Voice and Video Calling Feature Reveals Users’ IP Address

The update could lead to safety concerns for some users.

The 7 C’s of Social Media Marketing [Infographic]

Some strategic pointers for your social media marketing approach. 

TikTok Announces New Activations for the 96th Academy Awards

Some new opportunities to link into the Oscars hype.

Instagram Launches New DM Updates, Including Message Editing and Pinned Chats

Instagram says that more photos and videos are now shared in DMs than in any other element of the app. 

10 Steps for Creating a Content Calendar for Your Brand [Infographic]

Some tips to help you maximize your content planning.

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