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Social Media Marketing

X Could Prove to Be Worth More Than $44B to Musk and His Companies

Is Elon really throwing away his money, or is there more to his X play?

Simon Taps Influencers To Draw Gen Z to the Mall

A new campaign celebrates mall culture and invites people to be part of the experience, according to Simon's chief marketing officer. 

Instagram Chief Says ‘Following’ Feed Option Won’t Work

IG boss Adam Mosseri says that people don’t actually want a ’following’ feed option.

New brands jump at endorsement deals with influencers, celebrities: study

Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.

Snapchat Influencers Are More Likely To Drive Purchase Results, Report Finds

New data shows Snap influencers have a big impact on shoppers.

X Needs To Pay $5M in Fines Before Brazil Reinstatement

X is facing significant fines before Brazil will lift its block on the app.

YouTube Pulls Music by Big Name Artists in Latest Licensing Dispute

The Google company is currently in negotiations with SESAC.

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