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Social Media Marketing

Elon Musk Picks a Fight with Apple Over App Store Policies and Reduction in Twitter Ad Spend

Elon’s taking Apple to task over its App Store policies, which could have impacts for the app.

Elon Musk Outlines New, Alternate Color Checkmarks to Clarify Verification

Get ready for some pretty new checkmarks to be hitting your Twitter streams.

Elon Musk Outlines Roadmap for ‘Twitter 2.0’ in New Slide Deck

Elon’s plan for Twitter is slowly taking shape.

Does Posting Memes on Social Help to Increase Traffic to Your Website? [Study]

Trending memes can get you a heap of Likes and engagement - but does that actually connect with your end goals?

Twitter Launches New Ad Targeting Options, Including Advanced Website Conversion Optimization

Twitter’s been working on these new ad options for months.

Social Media is Becoming Less ‘Social’ and More ‘Media’

As making connections takes a back seat to being entertained, the fundamentals of social media marketing are evolving.

Meta Showcases New AI System That Can Use Strategic Reasoning to Solve Problems

AI is developing fast - maybe too fast for regulatory oversight to keep up.

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