Making anything go viral on social media can be a daunting task. Many have tried, most have failed. But every once in a while, with a well laid out plan, hard work, timing and a lot of luck, a brand hits one out of the park. WestJet, however, makes it look easy in this video that almost brings tears of joy to your eyes. I've said this before that in the airline industry there are some companies that do some of the best social media in the world, WestJet is one of them.
Blog by Viral In Nature Inc. President, Shawn Alain