Social Media Today | Page 66-10 | Viral In Nature Social Media Agency

Questions to ask a social media agency 1There are many Social Media Management firms to choose from, some even have rates that sound too good to be true. But when looking for a Social Media Management Company, here's the questions you need to ask:

What experience does your Social Media Management Company have in managing business social media accounts? (Personal profiles don't count)

  • Facebook has only been around since 2004 and Twitter since 2006 so you won't find 20 year veterans of Social Media, however Shawn Alain, President of Viral In Nature, has been a marketer since 2000 involved in the newspaper/publishing industry and has done Social Media exclusively since 2011.

How many hours per week do they manage your social media? (Personal profiles don't count)

  • At Viral In Nature we manage your social media from 9am-9pm MST, 7 days a week, 365 days a year. That's 84 hours per week!

How many awards have other Social Media Management companies won?

Is the Social Media Management Company active on their own Social Media?

  • It is astonishing at how many social media companies aren't actually on social media themselves or if they are, they aren't active on it or are only on Facebook and Twitter yet they are trying to sell you on the value of Pinterest or LinkedIn. At Viral In Nature inc. we practice what we preach. Just have a look here at our FacebookTwitterPinterestGoogle Plus,Instagram, YouTube and LinkedIn.

How does the Social Media Management Company manage their clients Social Media?

  • We won't set your social media program on auto-pilot, we manual post and respond to your followers. A real human, not a machine.

Does the Social Media Management company have a social media crisis communication policy and experience?

  • Shawn Alain and Viral In Nature has experience in guiding businesses out of a crisis with a step by step process.

Will other Social Media Management Agencies answer your call at 1 am on a Saturday night if a crisis hits?

  • Shawn will. As a client of Viral In Nature inc. you'll have President Shawn Alains' personal cell phone number and he is on call 24/7 365 days a year. If a crisis hits at 1 am, Shawn is in full crisis communication mode at 1:01 am.

Will other Social Media Management agencies spend a day once a month at your place of business gathering content, photographs and BRoll?

  • Viral In Nature does. In addition to gathering content, photos and BRoll, of which you'll have full rights to, it's also for product knowledge. If we're going to manage the voice for your business, it's inconceivable to us that your Social Media Management Agency not have proper product knowledge about you and your business. There is also no extra travel expenses to businesses within 100 km's of Calgary, Alberta.

Have other Social Media agencies told you that you don't need Facebook advertising for your new Facebook page?

  • This depends what your goals are, but in most circumstances you will need to include a Facebook advertising budget as well. A great Facebook page is one with compelling content and a large following. An good agency will get you great content but if you want real growth, the most cost effective way is with paid and targeted Facebook ads.

Are other Social Media Agencies giving you a price without asking questions about what your social media goals are?

  • When you contact a social media consultant or agency, they should be asking you questions. They should want to know why you want to use social media and what your goals are. If they try to give you prices without asking you questions, that is a red flag. They really can't give you prices until they know more about your company, your resources and what your goals are.

Does the rate the Social Media Agency offers sound too good to be true?

  • If the base rate of a Social Media Management package being offered by an agency is only a few hundred bucks a month then how many accounts will they need to manage per Account Manager in order to be profitable? Other agencies may have 20, 30 or even 50 businesses managed by one person. At Viral In Nature inc. we limit the amount of clients we'll take on to be sure to devote maximum resources to all our clients, giving them the highest quality of care and attention.

Does the Social Media Management company post and monitor on your behalf on weekends and holidays?

  • Viral In Nature does. We post and monitor 365 days a year.

Does the Social Media Management company have a policy and process on how to handle negative comments?

Finally, have a look at their own social media.  Have they made an update in the last 72 hours?

  • If the answer is no then cross them off your list.  How can they possibly look after your social media if they aren't active on their own?

Viral In Nature Inc. is an award winning Social Media Management and Crisis Communication firm located in Calgary, Alberta. We offer award winning social media management, consulting and training. We are also highly experienced in Crisis Communication.


1. Posts published from 10 – 11 PM EST get 88% more interactions than the average Facebook post. *
2. Image posts get 179% more interactions than the average Facebook post.
3. Posts ending with a question get 162% more interactions than the average post.
4. Videos are the most shared post type, with 89.5 average Facebook shares. **
5. Posts published on Sunday get 52.9% more interactions than the average Facebook post.
6. Excluding images, posts with 150-200 characters performed the best, averaging 238.75 shares.
7. Posting with a 3rd party tool results in 89.5% less engagement than directly posting to Facebook.
8. Posts that link to long form content (2000+ words) receive 40% more interactions than linking to short form content. 
#ViralInNature - These are incredibly great stats Mari Smith and BuzzSumo have uncovered.  I especially like #7 because I've been saying it for years!  When it comes to best posting times, however, keep in mind that these are a great guideline but every page is unique. #YYC#YYCBusiness #SocialMediaMarketing

 mari smith buzzsumo 8 facebook stats infographic



Search Engine Optimization, also known as SEO.  When internet users turn to search engines for answers and you sell the solution, you want them to find you. When a business publishes high quality content, internet users develop trust for that business’ brand. This improves brand awareness through social media sharing and increases conversion rates.

The benefits of content marketing

#ViralInNature is an award winning social media agency in Calgary, Alberta.

We strongly encourage that most businesses include an advertising budget in there social media program to boost their Facebook and Twitter as they offer effective programs to gain reach and engagement.  But I had a client the other day asking me about using some of the unofficial ways to boost their social media platforms.  This article is about the unofficial ways you can purchase YouTube views, Re-Tweets and Followers and what are the pros and cons to this.

One of the ways to be a pioneer in the world of social media is to question everything, and we do.  We don't take others word on what works and what doesn't, we actually do it so we can form our own opinion.  So for the purpose of researching this article we thought we’d give it a try.  There are many sites on the internet that offer this but we found YTView.  They have services for YouTube, Facebook, Twitter, Instagram, Vimeo, Vine, Soundcloud, Pinterest and G+.  Warning, if you want to experiment with this do not do it with Facebook.  This could have long term negative effects to your Facebook EdgeRank.

Price: For 5,000 followers with YTView is $5 USD, from Twitter around $2,000-10,000.  YTView wins big on this one.
Quality: Despite claims on YTViews site that these are quality followers, they are not.  We had no one interacting with us.  With Twitter Ads you can target quality followers based on geography, interests and many other categories.  Twitter knocks this one out of the park.
Other: Organically you can follow targeted followers and there’s a chance they may follow you back and interact with you.  One problem, however, is Twitter has a limit to how many people you can follow depending on how many followers you have.  Under 1,820 followers and your limit is 2,000 but after that you can follow up to 10% more so for example if you have 5,000 followers you can follow 5,500 people.  If your budget doesn’t allow to spend $5,000 on Twitter ads the YTView might be an option.

Price: 5,000 retweets with YTView is $5 USD, from Twitter it would cost around $100-$1000 on Twitter for this many retweets.  YTView wins on price.
Quality: YTView followers do not have many people following them so you would not get that much extra exposure.  Twitter Ads with the correct targeting will get you quality retweets and exposure.  Twitter wins on this one.
Other: With this many retweets in a short period of time you may end up trending on Twitter.  One problem is the trending will most likely end up in the country it is being retweeted from.  Most of these farms would probably be somewhere like Asia instead of your country.

Just don’t even attempt this.  We don’t have any Facebook pages we want to sacrifice in trying this, but here’s what will happen; Facebook is the one platform that works on an EdgeRank.  EdgeRank is a calculation for Facebook to determine how important your posts are.  If a gets lots of interaction then it thinks your posts are pretty good and will show that post and future ones to more people.  If you purchase likes through YTView or other like farms then your interaction from these followers will be very small and will affect all future posts.  When it comes to Facebook, just use the Facebook Ad Manager and you will see great results.

Price: For 5,000 followers the cost on YTView is $25 USD, Instagram currently only offers ads to US residents.  It’s only a matter of time until it’s released worldwide so until then we can’t offer a comparison.  So YTView wins by default.
Quality: It is not likely that you would have many YTView followers interact with you.
Other: If you’ve got a few thousand followers it might make others want to because you might have something interesting to share.  This really is a selling point of YTViews and official platforms.

Price: 5,000 photo likes on YTView is $100, not available on Instagram.
Quality: Not really sure what advantage this would give you if you had 5,000 like your photo.  
Other: Maybe some will think it’s a popular photo with that many likes, but if they see how many likes your photo has then they are also viewing your photo.  If you try this, just make sure it’s one really good photo.

Price: 1,000 comments on YTView is $145 USD, Instagram N/A
Quality: I didn’t try this but it makes you wonder what the heck would they be commenting?  1,000 comments of “Nice Photo” or smileys really makes no sense?

You may not know this, but YouTube is actually big business…and I don’t mean for YouTube.  There are YouTubers that actually make a living off the ad revenue.  Some even film crews for daily video blogs.  They are always looking for ways to increase their followers because it’s those followers that click on the ads and it’s the ads they get a share of the revenue of.
Price: 50,000 views through YTView $100 USD, through YouTube around $10,000 targeted.
Quality: YTView quality will be really low.  Not sure how they do this but it may be some unmanned computer watching a list of videos on loop.  YouTube offers targeted views to quality followers.  YouTube wins on this one.
Other: Who hasn’t wasted hours in front of YouTube browsing funny or interesting videos?  If you have the choice of watching a video with 100 views or one with 50,000 views, which are you more likely to watch?  My guess is you will choose the one with 50,000 views because if that many people viewed it, it must be good.
Warning: There has been some stories of YouTubers who have purchased 50,000+ YTView and had their account suspended. (I’m sure YouTube doesn’t like having their bandwidth being eaten by an unmanned computer)

There are other platforms we won’t get into.
Conclusion from all this testing?  Depending on your goals, there may be some value in using sites like YTView in certain situations, but in most cases the cons outweigh the pros when it comes to value.


All about the origins of the #Hashtag.  It got hardly any play up until around 50 years ago, now you see it everywhere.  Even in business names #ViralInNature.

Origin of the Hashtag


Social Media Management agency for the Oil and Gas Industry in Calgary, Alberta.If you're a hotel and not already active on social media, this is a missed opportunity. You’re probably asking yourself, “Where’s the ROI in being on social media?”. Like just about every business, you’re in business to make money. Here’s how:

  1. Social Devoted brands get more questions - A recent survey by Social Bakers discovered a socially devoted brand gets 312 questions compared to a non-socially devoted brand with 14 questions.
  2. Being a part of the conversation – Even if that conversation is negative, it’s better that you are a part of it and know what’s being said about you. This may include fixing the facts and educating those who are misinformed.
  3. Customer Service - A recent survey says 82% of customers go to Facebook for questions and customer service.
  4. Recruiting – If you are highlighting your progress on interesting projects and technologies, you’ll start to attract the talent that wants to work on the projects that will advance their career. This is also a great way to promote the job openings you do have available.
  5. Pride/Moral – You and your employees are proud of the work you’ve done and by showcasing it, it brings pride into the workplace knowing your team has done something to be proud of.
  6. Event participation – Next time you’re at a conference, take note of what the audience is doing. It’s likely most are on their smart phone, laptop or tablet while the speaker is on and participating in the conversation using something like a Twitter hashtag.
  7. Branding – This is how people perceive your business and their experience with your business. This experience can often be shaped more by what you stand for such as your vision and values, than solely by the services or products you provide. Social Media allows you to offer the tone of voice you want people to see you as such as positive, upbeat, charitable or environmental champion.
  8. Value – Unlike other advertising mediums such as TV, radio and newspapers, after you gain a follower there is a very high percentage that you will still retain that follower a few years from now allowing you to still speak your message at no additional cost. Social Media advertising also allows you to target based on certain demographics more than any other medium.
  9. Communication to your shareholders – You can be more than just a name on a piece of paper to your shareholders and stockholders. Are you announcing a big project or higher than expected returns? Getting that message out to the right people can send your stock prices soaring.
  10. Sales - Someone somewhere said a while back that social media is a bad place for selling, well actually social media is the perfect place for selling.  Social media is about relationships and people are more likely to buy off someone they know.  At Viral In Nature the content we strive to put out for you is to educate, entertain and a call to action.

Viral In Nature Inc. is an award winning Social Media, Reputation Management and Web Development Agency located in Calgary, Alberta. Give us a call at 1.844.403.BUZZ.