There are many Social Media Management firms to choose from, some even have rates that sound too good to be true. But when looking for a Social Media Management Company, here's the questions you need to ask:
What experience does your Social Media Management Company have in managing business social media accounts? (Personal profiles don't count)
- Facebook has only been around since 2004 and Twitter since 2006 so you won't find 20 year veterans of Social Media, however Shawn Alain, President of Viral In Nature, has been a marketer since 2000 involved in the newspaper/publishing industry and has done Social Media exclusively since 2011.
How many hours per week do they manage your social media? (Personal profiles don't count)
- At Viral In Nature we manage your social media from 9am-9pm MST, 7 days a week, 365 days a year. That's 84 hours per week!
How many awards have other Social Media Management companies won?
- We've won four! Best use of Twitter, Best Twitter campaign, Best Marketing Campaign over $25,000 and Best All-Around Social Media Execution.
Is the Social Media Management Company active on their own Social Media?
- It is astonishing at how many social media companies aren't actually on social media themselves or if they are, they aren't active on it or are only on Facebook and Twitter yet they are trying to sell you on the value of Pinterest or LinkedIn. At Viral In Nature inc. we practice what we preach. Just have a look here at our Facebook, Twitter, Pinterest, Google Plus,Instagram, YouTube and LinkedIn.
How does the Social Media Management Company manage their clients Social Media?
- We won't set your social media program on auto-pilot, we manual post and respond to your followers. A real human, not a machine.
Does the Social Media Management company have a social media crisis communication policy and experience?
- Shawn Alain and Viral In Nature has experience in guiding businesses out of a crisis with a step by step process.
Will other Social Media Management Agencies answer your call at 1 am on a Saturday night if a crisis hits?
- Shawn will. As a client of Viral In Nature inc. you'll have President Shawn Alains' personal cell phone number and he is on call 24/7 365 days a year. If a crisis hits at 1 am, Shawn is in full crisis communication mode at 1:01 am.
Will other Social Media Management agencies spend a day once a month at your place of business gathering content, photographs and BRoll?
- Viral In Nature does. In addition to gathering content, photos and BRoll, of which you'll have full rights to, it's also for product knowledge. If we're going to manage the voice for your business, it's inconceivable to us that your Social Media Management Agency not have proper product knowledge about you and your business. There is also no extra travel expenses to businesses within 100 km's of Calgary, Alberta.
Have other Social Media agencies told you that you don't need Facebook advertising for your new Facebook page?
- This depends what your goals are, but in most circumstances you will need to include a Facebook advertising budget as well. A great Facebook page is one with compelling content and a large following. An good agency will get you great content but if you want real growth, the most cost effective way is with paid and targeted Facebook ads.
Are other Social Media Agencies giving you a price without asking questions about what your social media goals are?
- When you contact a social media consultant or agency, they should be asking you questions. They should want to know why you want to use social media and what your goals are. If they try to give you prices without asking you questions, that is a red flag. They really can't give you prices until they know more about your company, your resources and what your goals are.
Does the rate the Social Media Agency offers sound too good to be true?
- If the base rate of a Social Media Management package being offered by an agency is only a few hundred bucks a month then how many accounts will they need to manage per Account Manager in order to be profitable? Other agencies may have 20, 30 or even 50 businesses managed by one person. At Viral In Nature inc. we limit the amount of clients we'll take on to be sure to devote maximum resources to all our clients, giving them the highest quality of care and attention.
Does the Social Media Management company post and monitor on your behalf on weekends and holidays?
- Viral In Nature does. We post and monitor 365 days a year.
Does the Social Media Management company have a policy and process on how to handle negative comments?
- Viral In Nature does. We adhere strictly to a web posting response guide originally developed by the US Airforce.
Finally, have a look at their own social media. Have they made an update in the last 72 hours?
- If the answer is no then cross them off your list. How can they possibly look after your social media if they aren't active on their own?
Viral In Nature Inc. is an award winning Social Media Management and Crisis Communication firm located in Calgary, Alberta. We offer award winning social media management, consulting and training. We are also highly experienced in Crisis Communication.