Social Media Today | Page 41-10 | Viral In Nature Social Media Agency

All about the origins of the #Hashtag.  It got hardly any play up until around 50 years ago, now you see it everywhere.  Even in business names #ViralInNature.

Origin of the Hashtag

 

Social Media Management agency for the Oil and Gas Industry in Calgary, Alberta.If you're a hotel and not already active on social media, this is a missed opportunity. You’re probably asking yourself, “Where’s the ROI in being on social media?”. Like just about every business, you’re in business to make money. Here’s how:

  1. Social Devoted brands get more questions - A recent survey by Social Bakers discovered a socially devoted brand gets 312 questions compared to a non-socially devoted brand with 14 questions.
  2. Being a part of the conversation – Even if that conversation is negative, it’s better that you are a part of it and know what’s being said about you. This may include fixing the facts and educating those who are misinformed.
  3. Customer Service - A recent survey says 82% of customers go to Facebook for questions and customer service.
  4. Recruiting – If you are highlighting your progress on interesting projects and technologies, you’ll start to attract the talent that wants to work on the projects that will advance their career. This is also a great way to promote the job openings you do have available.
  5. Pride/Moral – You and your employees are proud of the work you’ve done and by showcasing it, it brings pride into the workplace knowing your team has done something to be proud of.
  6. Event participation – Next time you’re at a conference, take note of what the audience is doing. It’s likely most are on their smart phone, laptop or tablet while the speaker is on and participating in the conversation using something like a Twitter hashtag.
  7. Branding – This is how people perceive your business and their experience with your business. This experience can often be shaped more by what you stand for such as your vision and values, than solely by the services or products you provide. Social Media allows you to offer the tone of voice you want people to see you as such as positive, upbeat, charitable or environmental champion.
  8. Value – Unlike other advertising mediums such as TV, radio and newspapers, after you gain a follower there is a very high percentage that you will still retain that follower a few years from now allowing you to still speak your message at no additional cost. Social Media advertising also allows you to target based on certain demographics more than any other medium.
  9. Communication to your shareholders – You can be more than just a name on a piece of paper to your shareholders and stockholders. Are you announcing a big project or higher than expected returns? Getting that message out to the right people can send your stock prices soaring.
  10. Sales - Someone somewhere said a while back that social media is a bad place for selling, well actually social media is the perfect place for selling.  Social media is about relationships and people are more likely to buy off someone they know.  At Viral In Nature the content we strive to put out for you is to educate, entertain and a call to action.

Viral In Nature Inc. is an award winning Social Media, Reputation Management and Web Development Agency located in Calgary, Alberta. Give us a call at 1.844.403.BUZZ.

Social media is now more important than ever when it comes to SEO.  Both Google and Bing have confirmed that social media signals are being taken into account when it coms to ranking pages and content, meaning there's never been a better time to look at SMM.

Viral In Nature Inc. is an award winning Social Media and Reputation Management Agency in Calgary, Alberta. We offer award winning social media, reputation management and web development.

The title is somewhat deceiving in this info graphic by TrackMaven because there really is no cookie cutter post that works for every Facebook page.  You just need to find that out for yourself by experimenting on your page.  But there's definitely some great tips in here worth trying.

The Nuts and Bolts of a Perfect Facebook Post – An infographic by the team at TrackMaven

Viral In Nature Inc. is an award winning Social Media and Reputation Management Agency in Calgary, Alberta. We offer award winning social media, reputation management and web development.

When you post can be just as important as what you post so it's important to know when your audience is online.  Posting at the correct times can mean maximum exposure.  You can find all this data inside your analytics, but here's a general guide to help you.

Viral In Nature Inc. is an award winning Social Media and Reputation Management Agency in Calgary, Alberta. We offer award winning social media, reputation management and web development.
Capturing the POWER of SOCIAL MEDIA for the benefit of our clients.

You wouldn't just send out troops without a plan would you?  That would be like send the lambs into the slaughterhouse.  A social media strategy is much the same way.  Here's a quick guide on how to raise your army, train the troops and send them into battle for victory!

Send in your social media war machine for success.

Viral In Nature Inc. is an award winning Social Media and Reputation Management Agency in Calgary, Alberta. We offer award winning social media, reputation management and web development.
Capturing the POWER of SOCIAL MEDIA for the benefit of our clients.

 Small businesses make the US economy tick. They create six out of every ten new jobs, and pumped about $3 trillion into the economy last year. If you’re a small business owner, you should stand talland proud knowing this. But leading a small business isn’t always green pastures. Risk and uncertainty are present at every turn, and each decision you make can impact your company’s bottom line. LinkedIn wants to help take your business to the next level this year, so we conducted a study to investigate how small businesses are using social media, and whether it’s worth the investment. You might be surprised by what we found: 94% of survey respondents who use social media said they use it for marketing, and 3 in 5 say social solves for the core business challenge of attracting new customers. For hyper growth companies, social media is even more important. They invest in social media more than any other channel, and agree that it’s extremely effective at accomplishing marketing goals like branding, content marketing, and lead generation. To see all the stats, check out the infographic below. And to put this knowledge to use, visit our new small business microsite to learn more about how LinkedIn can help you achieve your unique business goals through social media.

Viral In Nature Inc. is an award winning Social Media and Reputation Management Agency in Calgary, Alberta. We offer award winning social media, reputation management and web development.
Capturing the POWER of SOCIAL MEDIA for the benefit of our clients.