Reputation Management & Crisis Communication | Viral In Nature Social Media Agency

 

Capturing the POWER of SOCIAL MEDIA for the benefit of our clients 

 Our team of award winning Social Media Artisans can manage your social media with as little or as much input as you want to give us so you can focus on running your business.

 

12 Hours/Day, 7 Days/Week, 365 Days/Year Monitoring check

Content Creation Including Photography check

We Are One Of The Most Award Winning Social Media Agencies In Canada check

We Are Much Less Than The Cost Of An Employee At Minimum Wage check

 

 

Increase Sales orangecheck

 

Better Customer Service orangecheck

 

Decreased Labour Costs To Your Call Centre orangecheck

 

Expand The Reach Of Your Brand orangecheck

 

Take Control Of Your Brands Reputation orangecheck

         

The conversation is going to happen with or without you so it's better that you are a part of it.

Stages of a Social Media Crisis 

The most common response to a crisis by a company that doesn’t have a plan in place is an emotional response or crisis paralysis where there is no response at all.  You need a crisis communication plan before a crisis happens, not when it happens or it could cost your company money and reputation.  
When a crisis happens you need to be prepared to respond right away because waiting 24 hours might as well be a lifetime.  Emotions can run high and if you don’t have a plan in place then you will act on emotion, not rational thinking.  You need to be able to respond within minutes even if that response is something like “Yes, we realize something has happened” even if you have zero answers.  Every minute you don’t respond is a minute spent by others telling your story.  If you have a plan in place with you and your communication team are trained and prepared then you are able to respond quickly.

Why is planning so important to crisis response and how do you build a plan?

The online reputation of your business is one of your greatest assets.  You've worked hard to build a good reputation.  More and more customers are leaving reviews on sites like Yelp, Facebook and Google Reviews.  A survey by Zendesk found that customers are much more likely to leave a bad review on social media than they are to sing your praises. And 88% of more than 1,000 people surveyed said negative reviews affected their purchasing decisions.  This means a negative reputation can cost you money.  The most common response to a crisis by a company that doesn’t have a plan in place is an emotional response or crisis paralysis where there is no response at all.  You need a crisis communication plan before a crisis happens, not when it happens or it could cost your company money and reputation.  
When a crisis happens you need to be prepared to respond right away because waiting 24 hours might as well be a lifetime.  Emotions can run high and if you don’t have a plan in place then you will act on emotion, not rational thinking.  You need to be able to respond within minutes even if that response is something like “Yes, we realize something has happened” even if you have zero answers.  Every minute you don’t respond is a minute spent by others telling your story.  If you have a plan in place with you and your communication team are trained and prepared then you are able to respond quickly.

 

Don't leave your hard-earned reputation in the hands of someone inexperienced, or emotionally involved in your business like you, the business owner.  We use some of the same techniques as the US Airforce.

 

If you are currently experiencing an online crisis right now, please call 1.844.403.BUZZ.

 

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