New Calgary-Bow MLA’s marijuana, middle finger photos come under ‘attack’ | Viral In Nature Social Media Agency

New Calgary-Bow MLA’s marijuana, middle finger photos come under ‘attack’

New Calgary-Bow MLA’s marijuana, middle finger photos come under ‘attack’ http://vnat.ca/1zDj0sZ

Newly elected Alberta NDP MLA Deborah Drever has since unpublished all her social media accounts. I've said it before and I'll say it again, the conversation is going to happen with or without you so it's better that you're a part of it. You should also have a reputation management plan in place long before you need it.  Not trying to pick on Drever because she probably wasn't expecting to win, the blame actually falls on the NDP who as a whole should have step by step plan for many of these different scenarios.  At #ViralInNature we create a step by step plan, prepare and train your Crisis Communication Team so you don't fall into the common trap of crisis paralysis where you do nothing but unpublish your platforms.

...but don't feel bad NDP for not having one, the PC's didn't have one either.

 

UPDATE: May 7, 2015

Deborah Drever has addressed the controversy in this Calgary Herald article.  Have a read through, here's the positive and negative take-aways for Reputation Management:

Pros:

  • You can tell that this interview is genuine and not polished by their communications department.  This speaks much more to the public.

Cons:

  • "I guess I have to lay low for a while," in Public life that is not an option.  You can't hide from controversy. 
  • "It looks like there are a lot of angry people out there, and they're attacking all the younger candidates." Never blame your followers.  There is no way you can win in the public court if you're blaming the jury.
  • Social media accounts are offline.  You would obviously want to delete the offending photos but just like I said above, the conversation is going to happen with or without you so it's better that you're a part of it.

Personal Opinion

Reputation Management criticism aside, this is a young candidate that probably never expected to win and some of the photos above are five years old.  To those who are over the age of 30, just imagine what it would be like if when you were growing up everyone carried a camera with instant access to the internet like it is nowadays?  You'd probably have some less than ideal photos of you floating around in cyberspace as well.  So I say we should give her, and the rest of the first time NDP Politicians a break...this time.  But learn from your mistakes.  The PC's didn't and the voting public fired them.