Social Media Goals & Strategy | Viral In Nature Social Media Agency

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We start with a discovery session where we learn about your business and your goals.  We then tailor a social media strategy to achieve your goals.

Business Goals that Social Media Can Achieve

Below is some of the benefits social media can achieve.  Could your business benefit from any of these?

  • Building personal relationships with your customers - For centuries, business was done through person-to-person relationships. Our desire to buy from those that we know, like, and trust and to be treated fairly has not changed. However, the 20th century brought innovations that tilted the odds for those who learned to market to a mass in communicating the same way. Social media gives us more an opportunity to serve your clients better and break away from the competition by allowing more human connections than ever before...and what price do you put on having a happy customer?
  • Customer Service - More and more people are turning to social media for complaints and inquiries before phone calls or visits.
  • Recruiting - If you are highlighting your progress on interesting projects and technologies, you’ll start to attract the talent that wants to work on the projects that will advance their career.
  • Education - Depending on your industry, there may be a lot of misinformation about what you do, like for example the oil and gas industry. This gives you a platform to dispel those myths and educate your followers on some of the environmental initiatives you do, especially when influential celebrities are giving out false facts to their large fan base.
  • Sales - This goes back to building relationships with your customers because people are more likely to buy from someone they feel connected to.  Social Media will help in generating qualified leads and sales.
  • Branding - This is how people perceive your business. It's better that that perception and voice came from you rather than created by someone else like the media. Just think Exxon Valdez, their branding was created by the media.
  • Top of mind awareness - Just like TV, Radio and Newspaper commercials that you see over and over again, the reason for this is so your customer remembers your name when they are making their buying decision. A strong Social Media program with frequent updates gives your followers this top of mind awareness and are more likely to remember you when making their buying decision.
  • Value - Unlike other advertising mediums such as TV, radio and newspapers, after you gain a follower there is a very high percentage that you will still retain that follower a few years from now allowing you to still speak your message at no additional cost. Think of it as you owning the radio station or newspaper, social media is an advertising medium just like them but you control the message and you're still there weeks from now unlike traditional advertising that has a limited lifespan.
  • Search Engine Optimization - Link building through social media is an essential part of any search engine optimization strategy.
  • Event Participation - Next time you’re at a conference, take note of what the audience is doing. It’s likely most are on their smart phone, laptop or tablet while the speaker is on and participating in the conversation using something like a Twitter hashtag.
  • Go where your customers are - You know the old saying "Go where your customers are" Well unless your selling widgets in the middle of Mongolia with customers who have never heard of the internet, then your customers are online! There are over 1.3 billion active users on Facebook alone and growing as the internet reaches those remote areas. And 85% of people online now expect your business to be social media.
  • Crisis Communication - If a crisis is happening on social media, the conversation is going to happen with or without you so it's better that you're a part of it. In the event of a crisis, having an established social media platform will allow you to be a part of the conversation to fix the facts, dispel rumours and release updates and information as it happens.
  • Education - Depending on your industry, there may be a lot of misinformation about what you do, like for example the oil and gas industry. This gives you a platform to dispel those myths and educate your followers on some of the environmental initiatives you do, especially when influential celebrities are giving out false facts to their large fan base.
  • Pride and Staff Morale - You and your employees are proud of the work you’ve done and by showcasing it, it brings pride into the workplace knowing your team has done something to be proud of.
  • Happy Customers - What price do you put on a happy customer? By giving great customer service you get happy, repeat customers.

Want to learn more?  Click next to the right.

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