Blog | Page 91-11 | Viral In Nature Social Media Agency

United Airlines breaks David Carroll's guitar and makes little effort to compensate him. So what does David do? He makes a music video that goes viral in nature with over 13 million views.

A Times newspaper later reports that four days after the videos release, United Airline's stock price dropped 10%, costing stockholders over $180m in value.



The Red Cross's Social Media Manager meant to send this tweet from their personal Twitter profile, not from the @RedCross account.

Like Dominos, however, the Red Cross did a great job of owning up to the mistake, and even poked fun out of themselves in a later tweet.

Mistakes like this happen. The Red Cross did everything right and for that reason I'm putting them in the Epic Win category. Good recovery Red Cross.

It can be really easy to accidentally tweet from the business account, rather than your personal account. After this social media manager dropped the f-bomb, New Media Strategies (Chrysler’s agency) was fired.

These people were just murdered by Christopher Dorner. Don't, I repeat don't ask for likes over a tragic event.

This airport made a joke about a Chicago plane crash which killed a child. How could they possibly think this is funny?

During the Casey Anthony trial #NotGuilty was trending. Check the hashtag....did I mention you should first check the hashtag.

Again, don't use disasters to promote your product! It is good business to give back to the community, you can do so in ways like raising money for charity or helping out with clean up.

Check your hashtags before you use them! Celeb Boutique tweeted this because they saw “Aurora” trending. It was trending because of the Aurora shooting.

To make matters worse they did a terrible job of apologizing playing the blame game in this statement:

“We didn’t check what the trend was about hence the confusion, again we do apologise. We are incredibly sorry for our tweet about Aurora. Our PR is NOT US based and had not checked the reason for the trend; at that time our social media was totally UNAWARE of the situation and simply thought it was another trending topic. We have removed the very insensitive tweet and will of course take more care in future to look into what we say in our tweets. Again we do apologise for any offense caused. This was not intentional & will not occur again. Our most sincere apologies for both the tweet and situation. – CB””

The whole ‘apology’ just stinks of the blame game too much and their most sincere apologies were only for the ‘tweet’ and the ‘situation’. What's worse, the tweet or the horrible PR?


This tweet from the NRA sent a few hours after the Aurora shooting. It can happen very easily, no one can be expected to be up to date by the hour on world or national news. You would need to delete a tweet like this right away and depending on the impact, issue an apology to those tweets directed back at you.

Note to anyone....ever. Don't use a national tragedy to promote your products.

Asking for likes is a great way to get them, which will in turn boost your Facebook "Talking About". But here's a good example of how not to use likes.

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