Blog | Page 36-11 | Viral In Nature Social Media Agency

To promote her new album, Party, the star's PR team decided on using three words "Susan Album Party" #SusanAlbumParty. However, that could also be deciphered as #SusAnalBumParty, or "Su's Anal Bum Party". This had her and her Social Media Managers seeing red.

What they did wrong:

  • How could they possibly miss that hashtag?

What they did right:

  • After realizing the mistake, they poked fun at themselves.

The best way to overcome a blunder like this is to apologize and make light of the situation joking about yourself. On the bright side, she gained much attention by the media. This reminds me of in the 80's when Coca Cola changed their formula in order to regain the marketshare that Pepsi had won. When outrage ensued over the formula change they brought back the old formula and called it Coke Classic and instantly gained all their marketshare back and more. When asked in a press conference if that was their plan from the beginning, Coke CEO replied "We're not that smart, and we're not that stuipid." For that reason I'm putting this in the Social Media Epic Win category.


In March of 2011, GoDaddy CEO Bob Parsons killed an elephant, posted it on YouTube, and then preceded to Tweet about his adventure.

Animal rights activists were admittedly disturbed. If you want to lose them as customers then by all means tweet and post video of animal killings. PETA awarded him the first ever Scummiest CEO of the year Award.


In 2007, a KFC was infested with rats. Worst yet, KFC settled for the typical press release to respond in which they claimed that this was an "isolated incident" and that the "restaurant has been closed and will not be reopened until it has been sanitized".

This story went viral in nature and thanks to YouTube the whole world heard this story. This restaurant was later closed indefinitely.



United Airlines breaks David Carroll's guitar and makes little effort to compensate him. So what does David do? He makes a music video that goes viral in nature with over 13 million views.

A Times newspaper later reports that four days after the videos release, United Airline's stock price dropped 10%, costing stockholders over $180m in value.



The Red Cross's Social Media Manager meant to send this tweet from their personal Twitter profile, not from the @RedCross account.

Like Dominos, however, the Red Cross did a great job of owning up to the mistake, and even poked fun out of themselves in a later tweet.

Mistakes like this happen. The Red Cross did everything right and for that reason I'm putting them in the Epic Win category. Good recovery Red Cross.

It can be really easy to accidentally tweet from the business account, rather than your personal account. After this social media manager dropped the f-bomb, New Media Strategies (Chrysler’s agency) was fired.

These people were just murdered by Christopher Dorner. Don't, I repeat don't ask for likes over a tragic event.

This airport made a joke about a Chicago plane crash which killed a child. How could they possibly think this is funny?

During the Casey Anthony trial #NotGuilty was trending. Check the hashtag....did I mention you should first check the hashtag.

Again, don't use disasters to promote your product! It is good business to give back to the community, you can do so in ways like raising money for charity or helping out with clean up.

Check your hashtags before you use them! Celeb Boutique tweeted this because they saw “Aurora” trending. It was trending because of the Aurora shooting.

To make matters worse they did a terrible job of apologizing playing the blame game in this statement:

“We didn’t check what the trend was about hence the confusion, again we do apologise. We are incredibly sorry for our tweet about Aurora. Our PR is NOT US based and had not checked the reason for the trend; at that time our social media was totally UNAWARE of the situation and simply thought it was another trending topic. We have removed the very insensitive tweet and will of course take more care in future to look into what we say in our tweets. Again we do apologise for any offense caused. This was not intentional & will not occur again. Our most sincere apologies for both the tweet and situation. – CB””

The whole ‘apology’ just stinks of the blame game too much and their most sincere apologies were only for the ‘tweet’ and the ‘situation’. What's worse, the tweet or the horrible PR?