To promote her new album, Party, the star's PR team decided on using three words "Susan Album Party" #SusanAlbumParty. However, that could also be deciphered as #SusAnalBumParty, or "Su's Anal Bum Party". This had her and her Social Media Managers seeing red.
What they did wrong:
- How could they possibly miss that hashtag?
What they did right:
- After realizing the mistake, they poked fun at themselves.
The best way to overcome a blunder like this is to apologize and make light of the situation joking about yourself. On the bright side, she gained much attention by the media. This reminds me of in the 80's when Coca Cola changed their formula in order to regain the marketshare that Pepsi had won. When outrage ensued over the formula change they brought back the old formula and called it Coke Classic and instantly gained all their marketshare back and more. When asked in a press conference if that was their plan from the beginning, Coke CEO replied "We're not that smart, and we're not that stuipid." For that reason I'm putting this in the Social Media Epic Win category.