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Social Media Marketing

TikTok Launches Updated Events API To Facilitate Campaign Performance Tracking

The updated API will help ad partners better track their campaign performance.

Google Makes Its Generative AI Ad Tools Available to More Ad Partners

New generative AI tools to help create your Google campaigns. 

X Adds Notifications for Posts With a Community Note

Community Notes continues to improve, but will it ever reach the levels that Elon envisions?

YouTube Is Testing a Shorts Discovery Option To Drive Usage

A new Shorts discovery feed on YouTube.

Google Shares the Top 100 Most Search Products of 2023, Adds New Holiday Shopping Tools

Google's adding some new shopping tools for the holiday push. 

Meta Implements New Restrictions on the Use of Generative AI in Political Ads

Meta's implementing rules around which advertisers can use its new generative AI options.

OpenAI Previews Custom AI Bots and Bot Creation Tools at Its First Developer Conference

Custom AI bots could expand the usage options for generative AI tools.

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